Positioning/
The days of guessing are gone.
Ignite’s master-planned development experts will provide smart, market-driven insight on all aspects of development and product positioning, based upon a foundation of experience, business savvy, and market trends. Our focus is to provide cost-effective strategies to maximize marketability, absorption and revenues.
Development Positioning
To ensure the overall profitability of a development requires the skillful combination of smart servicing, sustainability, financing, architectural integrity, market segmentation, real estate programming (densities, phasing and product profiles), on-site and regional amenities, programming and partnerships.
Product Positioning
In concert with development positioning is a review of the real estate product, including market-driven product profiling (design, type, location, orientation), packaging (floor plans, specifications, FF&E, amenities, etc.), financing options and phasing strategies.